About This Station

102.3 NOW! Radio is a Canadian live-streaming radio station that invites listeners to "join the conversation" via text, phone, and social media. Its website highlights a roster of on-air personalities—Crash & Mars, Adam McKale, Rachel Day, Raj Sav, and Kat—along with contests and event listings. While the exact music genre isn't explicitly stated, the "NOW" branding and interactive, personality-driven focus suggest a contemporary, listener-engaged format. The station places strong emphasis on audience participation through Facebook, Twitter, and direct phone/text contact, making it a community-oriented presence in Canada's radio landscape.