About This Station

102.9 The Lake is an American adult hits radio station that bills itself with the slogan "We Play Anything," offering a broad mix of rock and pop favorites from artists like Joan Jett, George Michael, and Nirvana. Operating as part of the iHeartRadio network, its website features a "Recently Played" stream of varied tracks alongside entertainment news headlines, including stories about Dolly Parton and classic-rock musicians. The station also promotes local events and listener contests, such as "Free Ticket Tuesday" trips to Las Vegas and a teacher appreciation giveaway. With its eclectic playlist and community-focused promotions, it positions itself as a lively, personality-driven music outlet for a general audience.