About This Station

**104.3 MYfm** is an adult contemporary radio station serving Los Angeles, California, with the slogan "90's to NOW." Its playlist spans hits from the 1990s through current pop, as reflected in recently played tracks by Ace of Base, Zara Larsson, and Justin Timberlake. The station is home to the long-running **Valentine In The Morning** show, alongside other local programs and podcasts. Its website also features celebrity entertainment news, contests, and promotions tied to iHeartMedia, described as "America's #1 Audio Company." The station broadcasts in English and positions itself as a contemporary hits destination for the Southern California area.