About This Station

**105.3 The Beat** (branded on its website as **96.1 The Beat**) is an American urban contemporary radio station focused on hip hop and R&B. The site bills it as "Atlanta's New Home for Hip Hop and R&B" and features *The Breakfast Club* as a key weekday program. Alongside music, the station covers entertainment news, celebrity gossip, and pop culture, with recent headlines about Dolly Parton, Eminem, and Lil Durk. It also promotes listener contests, a charity breast cancer walk, and upcoming concerts and tours in the Atlanta area. The station broadcasts in English and targets a contemporary urban audience.