About This Station

**Radio Gupshup** is an internet radio station based in Northeast India, branding itself as the region's "No. 1" and the "Proud and Loud voice of Northeast." Its programming centres on local identity, with live radio shows, a podcast series featuring inspiring local personalities and celebrities, and a team of on-air RJs. The station also promotes community engagement through a "Proud to be Local" ethos and offers 360° PR services to help brands connect with regional audiences. With a network of five radio stations broadcasting together "from ear to ear," it emphasizes wide coverage across the Northeast. The name "GupShup" (meaning chit-chat) reflects its conversational, community-focused approach.