About This Station

Heart West Wales is a commercial radio station broadcasting as part of the UK-wide Heart network, serving the West Wales area. Its playlist is built around top 40 and pop hits, matching the network's feel-good "turn up the feel good!" brand. The station's website and Global Player app offer more than music, featuring celebrity and showbiz news, exclusive interviews, and a heavy focus on competitions and listener prizes. While the site doesn't detail local programming, the name and network affiliation indicate a regional opt-out of Heart's mainstream pop service, with content presented in English.